We campaign to raise policy, business and consumer awareness of the environmental and social issues linked to conventional cotton production, including toxic pesticides, the misuse of water, forced and child labour and to promote sustainable and ethical industry practices.
Over two thirds of the world’s cotton is grown in developing countries and the former Soviet Union. Valued at over US $30bn annually, global cotton production should be improving lives. But this "white gold" too often brings misery.
Although some progress is being made, the unsustainable, inequitable and abusive conditions under which much of the world’s cotton is produced continues.
EJF builds support among policymakers for a more sustainable and ethical cotton industry with a focus on exerting political leverage to end forced child and adult labour as well the mismanagement of water in Uzbek cotton production.
Significant steps have been taken by major international retailers to identify the source of their supply and remove Uzbek cotton from their products. EJF is calling on the UK Government to follow the voluntary steps taken by over 60 of the world's biggest retailers and ensure procurement for the NHS, military, army, navy and police has a traceable supply chain and excludes cotton from Uzbekistan until forced child labour ceases.
EJF continues to support calls for the European Commission to reintroduce trade sanctions put in place following the Andijan massacre until it can be proven that cotton production in the country is no longer linked to forced child or adult labour.
EJF is asking national governments and the international community to recognise that excessive water withdrawals to irrigate cotton have the potential to cause water scarcity, and therefore contribute to conflict over water resources in Central Asia and worldwide. Specifically in regards to Uzbekistan, EJF is asking the international community to exert leverage on the Uzbek Government to take fundamental and immediate steps toward the economic liberalisation of cotton production, including the end to production quotas, and incentives for reduced and more efficient water use.
EJF’s ethical t-shirt project works to promote organic, fairly-traded and climate neutral cotton supply chains. Our exclusive bespoke designs produced to the highest quality with organic cotton create impact and raise funds, helping EJF to protect people and our shared planet.
The carbon footprint of an EJF t-shirt is estimated to be 90% less than a conventional, non-organic, non-environmentally friendly t-shirt from the high street. Our bespoke designer t-shirt collections are made to the highest quality standard in an organic, fair-trade, climate neutral supply chain.
26 designers 30 t-shirts 91 models
High profile designers and celebrities who have supported EJF’s t-shirt project to date include Vivienne Westwood, Katharine Hamnett, Christian Lacroix, Giles Deacon, Kenzo Takada, Luella, Eley Kishimoto, Jenny Packham, Emma Cook, Lily Cole, Naomi Campbell, Erin O’Connor, David Gandy, Gillian Anderson, Diana Vickers, George Craig and Polly Delevingne.
Our Communications team has secured expansive media coverage for our ethical t-shirt project, including in Vogue, Elle, Glamour, InStyle, The Guardian, The Daily Telegraph and at Fashion Weeks in Europe and the US.
We sell our ethical and sustainable fashion products to raise money for EJF campaigns through our JUST FOR fashion brand at www.just-for.co.uk and in JUST FOR fashion pop up shops in London’s premier fashion districts. To date we have raised over £300,000 and created huge impact for affordable, sustainable fashion and our campaigns to protect the environment and defend human rights.
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