1. To raise policy, consumer and corporate awareness of the environmental and social issues linked to conventional cotton production, including toxic pesticides, the misuse of water, forced and child labour.
2. To promote organic, fairly-traded and carbon neutral cotton as a sustainable, ethical and affordable alternative.
3. To ensure clear cotton supply chains and for products to be clearly labelled to show where the cotton originated.
4. For Uzbekistan to end forced child and adult labour and unsustainable water use in cotton production.