EJF was proud to be part of Climate Revolution's first Urban Outdoors festival this Saturday, encouraging Londoners to celebrate their city's natural spaces at the Castlehaven Community Centre in Camden.
Dame Vivienne Westwood's Cycle Ride was the main event to promote clean travel and her Climate Revolution campaign. She also gave an inspiring speech on how to achieve real change in society, covering a range of actions from fracking and the need for increased awareness to growing our own food, before leading a bike ride around the local area.
EJF Patron Katharine Hamnett was also present, showcasing her new ‘Sack Paterson’ t-shirt design, which roused attention and support from festival-goers who visited our joint stand.
On the day, EJF volunteers spoke to festival goers about the decline of Britain's bees and simple actions they can take in their local area to help protect them.
Our Just For EJF T-shirt collection was on display, with a significant demand for our bee-focused designs. Face painting also drew children to the stall, who were encouraged to take part in creative activities such as drawing a dinner on a paper plate and discovering what foods would be absent in a world without bees.
The festival was a great success, with many people leaving with a newfound sense of local environmental activism, whether it was a take home food-plant from the guerilla gardening tent, cycling inspiration from Vivienne, information on the potential dangers of fracking or a revived passion for bee preservation.