Sustainable Fashion Films
White gold - the true cost of cotton
This award-winning film by EJF documents how at the forefront of global cotton production, Uzbekistan's human rights and environmental record lags far behind the rest of the world.
'JUST' launches The Rodnik Band collection
EJF is delighted to announce that ethical shoppers can now buy quirky, ocean themed outfits designed by The Rodnik Band from our Pop Up shop.
We held an event at 'JUST' sponsored by ethical manufacturer Continental Clothing Company to promote the ethical brands in store. To get your latest must have charity item and for the perfect organic gift this Christmas 'pop' down and see us soon!
Just: Pop Up Store in Carnaby Street 2012
You'll find lots of lovely T-shirts in support of our campaigns for human rights and environmental consciousness. All our T-shirts are made of organic, fairly traded cotton in low-carbon, wind-powered factories that respect the environment and workers' rights.
If you can't make it to Carnaby Street, take a look at our online shop and get inspired: www.just-for.co.uk
Just For: Behind the Scenes
In celebration of our growing JUST FOR collection, which now includes over 26 designs, we're giving you the opportunity to see 'behind the scenes' at our star studded photo shoots with this short film featuring David Gandy, Lily Cole, Diana Vickers and many others as they show their support by being photographed in our designer t-shirts and sweatshirts.
Save the Future
To celebrate the launch of the iconic "Save the Future" t-shirt at H&M, British fashion designer Katharine Hamnett talks about the campaign. Behind-the-scenes footage included.
Vivienne Westwood on her "War and Peace" T-shirt
With thanks to Marc Monserat and Nicolas Jaar.
A Model Supply Chain
Actor and supermodel Lily Cole visits the cotton fields, gin, dye-house and factory where EJF's climate-neutral t-shirts are made. Designed by some of the greatest designers in contemporary fashion industry, EJF's t-shirts are produced using a process that is low-carbon, energy-efficient, organic, and simply revolutionary.
High and Dry
EJF looks at water footprints with a focus on water in cotton production and the demise of the Aral Sea which shrunk to 10% of its former volume due to irresponsible cotton production in the region.