Steve Trent

CEO and Founder

Steve Trent is CEO and Founder of EJF. He has over 25 years of experience in environmental advocacy and has undertaken field research and undercover investigations, trained environmental advocates and led successful campaigns in over 30 countries, including Bangladesh, Brazil, Cambodia, Ecuador, Indonesia, Liberia, Sierra Leone, Thailand and Vietnam.

Steve has pioneered EJF’s campaigns on ending environmental abuses and forced labour in cotton production, protecting human rights in seafood production, and reducing the impacts of toxic pesticides on people and wildlife. He has presented evidence to national governments, numerous intergovernmental organisations such as the European Union, World Bank and Interpol, along with multiple UN agencies. Steve also co-founded, and was President of WildAid where he managed programmes tackling illegal wildlife trade in China and India. Prior to this he was Campaigns Director at the Environmental Investigation Agency (EIA).

Juliette Williams

Co-Founder & Director

Juliette began working in the environmental movement in 1992, with a primary focus on marine and forest conservation. She was a Forest Campaigner at the Environmental Investigation Agency, responsible for research and advocacy on illegal logging and the organisation’s Indonesian forest campaign. She has considerable experience of working in the UN system, with the international donor community and in the EU.

In 1999, Juliette became a Founding Director of EJF and now shares responsibility for overall governance and reporting to the Trustees, financial and strategic oversight and planning. Juliette leads in securing and reporting on funding from statutory and private grant makers.

The EJF team

Steve and Juliette are supported by a dedicated team of campaigners, project managers, researchers and field staff based in the UK, Belgium, Germany, South Korea, Taiwan, Thailand, Indonesia, Japan, Ghana and Liberia.

In the UK, an in-house video production team leads EJF’s investigative work, provides camera training to EJF partners around the world and produces our award-winning campaign films. The communications team includes experts in media engagement and event planning, digital campaigning and graphic design and leads our public and news outreach. Max Schmid was appointed Chief Operating Officer in 2021, having been appointed Deputy Director in 2015. Deputy Director Charlie Johnson was appointed in 2019. Charlie is also head of the film unit.

EJF’s administration is extremely cost effective, with the office and finance manager and executive assistant supporting the directors in the smooth running of all of our projects and campaigns.

Board of trustees

Andrew Kalman

Andrew Kalman is a Director at London’s Crane Kalman Gallery. Alongside bringing his business acumen and skills to his role on the EJF Board, Andrew has long supported our work with financial donations, as well as pro-bono support for our 2001 ArtAction auction.

Anne Burley

Anne Burley comes to the EJF board with decades of experience of tackling human rights abuses. Before her retirement Anne spent 34-years at Amnesty International where she was Director of the European region.

Steve McIvor

Steve McIvor is CEO of World Animal Protection. He has significant expertise, gained working across high-levels in ethical business and campaigns for the environment, wildlife and farm animal welfare, all of which he brings to his role on the EJF board.

Bob Lutgen

Bob Lutgen is a Chartered Financial Analyst and joined Alta Advisers in September 2008. As an Investment Director, he identifies, evaluates, and monitors investments across several asset classes and geographies. Prior to joining Alta, Bob completed a Master of Science in Finance and Economics at the London School of Economics and Political Science.

Juliana Ruhfus

Juliana Ruhfus is an award-winning journalist, filmmaker and interactive producer.

She currently works as the senior reporter for Al Jazeera English’s “People & Power” strand. Prior to joining Al Jazeera, Juliana worked as a reporter on Channel 4’s ground-breaking current affairs series Unreported World. Her specialty has always been how to get into difficult and closed places and her work for Channel 4, BBC, WDR, NHK and other international broadcasters has earnt her the One World Media award and nominations for the Amnesty International and Rory Peck awards.

Advisory board

Tony Juniper

Tony Juniper is a campaigner, writer, sustainability advisor and leading British environmentalist.

For more than 25 years, he has worked for a more sustainable society at local, national and international levels. Juniper works as a Special Adviser to the Prince of Wales’s International Sustainability Unit. He is a Fellow with the University of Cambridge Institute for Sustainability Leadership (CISL); founder of the Robertsbridge Group, which provides advice to major companies on how best to meet ambitious sustainability goals; and is President of the Wildlife Trusts.

Kristian Teleki

Kristian Teleki has decades of experience and a wealth of knowledge when it comes to ocean conservation.

He is currently Senior Marine Advisor at the Prince of Wales’ International Sustainability Unit and Director of Engagement at Ocean Unite, as well as sitting on the boards of several environment, development and social initiatives and the Editorial Board of Aquatic Conservation. Prior to this he was Vice President of SeaWeb, responsible for sustainable markets, science and Asia Pacific programmes. He has also been the Director of the International Coral Reef Action Network and led the Marine Programme at UNEP-WCMC.

Lisa Genasci

Lisa Genasci is the CEO and founder of ADM Capital Foundation, which was established to create innovative and replicable models of funding in Asia, and promote equity and conservation in a region challenge by environmental degradation and poverty. Prior to joining the non-profit sector, Lisa spent 10 years at the Associated Press, reporting from Rio de Janeiro and New York.

Board of Patrons

Tony Juniper

Tony Juniper is a campaigner, writer, sustainability advisor and leading British environmentalist. For more than 25 years, he has worked for a more sustainable society at local, national and international levels. Tony joined the EJF Board as a Patron in 2015.

Benedict Allen

Benedict Allen is a British writer, traveller and adventurer known for his technique of immersion among indigenous peoples. He is also a Trustee of the Royal Geographical Society. In 2014, his broadcast appeal on the BBC raised over £10,000 for our Oceans Campaign, Benedict joined the Board of Patrons in 2010.

Lily Cole

Lily Cole is a model, actress, entrepreneur and activist on sociopolitical and environmental issues. Lily has actively supported our work in a number of ways including making a film showing the environmental credentials of our organic, fairtrade and climate neutral t-shirts, and joining Steve Trent to discuss shark conservation at the Hay Festival. Lily joined the Board of Patrons in 2010.

Antony Gormley OBE

Antony Gormley OBE is a British artist widely acclaimed for his sculptures, installations and public artworks that investigate the relationship of the human body to space. Creator of the Angel of the North, Field for the British Isles, Another Place, and Quantum Cloud, Antony has won the Turner Prize and he is a Royal Academician. In 1997 he received an OBE and he was knighted in 2014. Antony joined EJF’s Board of Patrons in 2013.

Katherine Hamnett CBE

Katherine Hamnett CBE is an English fashion designer best known for her political t-shirts and her ethical business philosophy. Katherine has supported EJF through the T-shirt project, for which she became the first designer with her slogan ‘Save the Future’, and through public engagement on the pesticides campaign. Katharine was the winner of the first ever British Fashion Awards and became a CBE in 2011 for her services to British fashion. Katharine has been a Patron since 2012.

Rachel Whiteread CBE

Rachel Whiteread CBE is an English artist who primarily produces sculptures, which typically take the form of casts. Rachel was the first woman to win the Turner Prize in 1993 and she received a CBE in 2006. Among her most renowned works are House, a large concrete cast of the inside of an entire Victorian house, the holocaust memorial sculpture in Judenplatz, Vienna and her resin sculpture for the empty plinth in London's Trafalgar Square. Rachel became EJF’s first Patron in 2000; her support was invaluable in enabling us to develop our 2001 ArtAction auction, which raised over £550,000 for our work.

Gordon Buchanan MBE

Gordon Buchanan MBE is a Scottish wildlife filmmaker and presenter. His work includes the nature documentaries Tribes, Predators & Me, The Polar Bear Family & Me and Life in the Snow. Gordon's support has been central to EJF's campaign to shut down commercial wildlife markets around the globe, protecting wildlife and humans alike.